I was at the AMC Century City on Sunday afternoon, and suddenly, the lobby was filled with people. I mean, filled in a way where you felt like it was a sea of swaying bodies. The crowd was primarily children, and they were tossing popcorn into the air and cheering and laughing. I looked for where this tsunami came from and realized that the Minecraft movie had just let out and that another showing was about to start around the same time. As a 38-year-old guy without kids, I totally did not see Minecraft coming. In its opening weekend, the movie made $157 million domestically, beating prognosticators by around $100 million. Everyone is scrambling to figure out a lesson Hollywood can take from all this, and I have one. Let's dive in. Minecraft Movie Lesson: The Youth Are Not NostalgicIn recent years, Hollywood has become obsessed with intellectual property, because they were sure that nostalgia was driving box office success. they were rebooting old TV series and movies to try to tap into what brings families and people to buy tickets. But the unprecedented success of Minecraft should get every development execs attention across town. This is a movie that drove kids (and the adults who pay for their tickets) to the theater because it was a title children recognized. This was not some retro series aimed to get parents' attention, but a thing kids played with. It is still IP, but it was NEW IP, not old and based...
Published By: NoFilmSchool - Tuesday, 8 April