Leica M-cameras are not the first thing that comes to mind when considering digital innovation, but the most recent Leica M11-P is the first camera to follow the Content Authenticity Initiative. It will embed content credentials that will follow the file, no matter what editing software is used. Let’s take a closer look. Leica’s venerable M line does not require much introduction. Like many other Leica M cameras, the M11-P is a high-end boutique garment, mostly aimed at those who value the highest form of manual craftsmanship, or those with deep pockets who can afford such luxury. The M-P series was originally aimed at photojournalists. The “P” cameras are a tad more robust and omit the famous “red dot” logo, replacing it with a simple screw and black paint for a lower profile. Famous for tradition and even Nostalgics, Leica’s cameras are rarely the industry innovators. But The M11-P has more than a refined metal body with stealthy aesthetics – it’s the first camera to incorporate a “digital watermark” following the Content Authenticity Initiative. Leica Australia’s Nick Rains on the Leica M11-P The Content Authenticity Initiative The creative world is changing in front of our eyes. False and fake news have been there since the dawn of history (not to mention manipulative and biased history), but recent developments in the fields of generative-based algorithms changed the magnitude of such manipulations and outright lies. Amidst this turmoil, some initiatives are trying to regain basic trustworthiness. Such an initiative is the Content...
Published By: CineD - Tuesday, 31 October, 2023