The Olympus saga continues – or ends here in a way – as Japan Industrial Partners (JIP), the company that bought Olympus last year, just announced that all upcoming products will be released under the new brand “OM System”. So after more than a century, the Olympus brand is officially dead. In June 2020, Olympus announced that they decided to sell their imaging business, including the Olympus and ZUIKO brands. Since January 2021 the new owner of Olympus’ Imaging business has been the JIP – Japan Industrial Partners. JIP has been relatively silent since the acquisition of Olympus, as they only released one Olympus M.ZUIKO zoom lens for Micro Four Thirds cameras in a year. Olympus becomes OM System In the video above, Shigemi Sugimoto-san, the President and CEO of Olympus, announced that they’re writing a new chapter in the brand’s history that started in 1919. Indeed, Olympus products, including cameras, lenses, binoculars, audio products, and so on, will now sport the OM System brand name. I think it’s a very bold move, as changing a brand name usually takes a lot of time and effort, so customers “forget” the last name – especially one that is as established as Olympus. Also, JIP tries to be reassuring towards their clients. Here is their official statement: OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission of always challenging convention and a philosophy of continuous product development, which we have adhered to since the...
Published By: CineD - Thursday, 28 October, 2021