Sony launched a live stream teaser on its YouTube camera channel, teasing a new product announcement for Nov 7th. No further details have been given. As with most such announcements, rumors are abundant, but we’ll have to wait and see the new products added to the deep Alpha line. The live stream will start on November 7th, 14:00 GMT. We’ll set our watches and report shortly afterward here at CineD. A look back at Sony Alpha History – humble beginning Sony was the first camera manufacturer to produce a mass-market full-frame mirrorless camera. The original A7 duo had a rather humble beginning. Announced a decade ago, on Oct 10, 2013, the system kickstarted with two camera bodies, one normal zoom, and two prime lenses. The kit zoom was a rather uninspiring 28-70mm f/3.5-5.6 OSS kit lens. Regarding its first primes, Sony took a road less traveled: Two ZEISS-branded, high-end lenses were launched. Both the compact Sonnar T* FE 35mm f/2.8 and the faster, longer Sonnar T* FE 55mm f/1.8 had to carve their own niche. Being slower and less affordable than most of their competitors, it was their build and optical qualities that had to be convincing. Sony LA-EA phase-detect adapter (SLT). Image credit: Sony Adaptable: E-Mount gained momentum With excellent tech-oriented cameras and competitive pricing, the market reacted. Building a lens lineup is a long and complex challenge. The Sony-Minolta A-Mount, along with a unique SLT adapter, was enlisted in the effort. It was an impressive attempt, but in...
Published By: CineD - Monday, 6 November, 2023