Today Chinese manufacturer SIRUI officially enters the accessory industry with the release of their first camera cage specifically designed for the newly-announced Panasonic LUMIX S5II. The cage features a lightweight, minimal design with several threaded mounting holes, a wrist strap and an integrated quick-release plate. A top handle kit is also available. It’s always surprising to see manufacturers getting off the beaten path to extend their lines into new market segments. For example, last year the lighting market assisted to a mushrooming of budget COB LED fixtures developed by first-timers such as SmallRig and SIRUI. In particular, over the last few years SIRUI’s name has been commonly associated with the production of affordable anamorphic lens solutions, such as their 1.33x lineup for APS-C cameras and their Venus 1.6x full-frame series. However, behind the scenes, the company has been working together with Panasonic to come up with their first-ever rigging accessory. Let’s take a closer look! SIRUI Camera Cage for Panasonic LUMIX S5II. Source: SIRUI SIRUI: why a camera cage? According to SIRUI, an agreement with Panasonic for the development of a camera accessory specifically designed for their new LUMIX S5II was found in 2022 when the Japanese manufacturer sent over a prototype camera body to SIRUI. Since then, the two companies have been in close contact throughout the whole design process. SIRUI Camera Cage for Panasonic LUMIX S5II. Source: SIRUI SIRUI claims that the decision of taking this leap was dictated by the prosperous growth of the video content creation...
Published By: CineD - Wednesday, 4 January, 2023