Rounding out what has been a pretty jam-packed IBC conference in Amsterdam this year, we have a small but notable announcement from Canon to explore. The camera and lens company has unveiled its third lens of 2024 with a new RF 28-70mm f/2.8 IS STM. This RF zoom is set to be the company’s smallest and lightest zoom lens for its RF lineup and an ideal fit for any full-frame and APC-S EOS R-series mirrorless cameras. It’s designed to be useful for both photographers and videographers alike and should shine in its compact form factor and easy-to-use design. Let’s look at this new small and versatile RF zoom and explore how it might be right for you and your hybrid content needs.Canon RF 28-70mm f/2.8 IS STMOverall this new RF zoom should bring a fast aperture, a compact size, and some versatile wide-to-short telephoto zoom range as an everyday do-it-all lens for all types of content creators. This 28-70mm zoom range and fast f/2.8 aperture should also make this lens quite capable of covering everything from landscapes to portraits and many other things in between. The RF zoom also features L-series quality optics while keeping to a smaller form factor and a relatively affordable price point for the performance and features.Fast and Small Form FactorWhat’s neat about this RF 28-70mm zoom is how it differs from its L-series counterpart (the RF 24-70mm f/2.8 L) by finding a way to maintain a much smaller and lighter form factor. This new RF...
Published By: NoFilmSchool - Tuesday, 17 September