The latest news of Nikon acquiring RED caught the attention of many – be it users, rival manufacturers, online editorial news outlets, and more. There is no doubt that this “big bang” move will continue to feed us all with upcoming information and development announcements. Like that move or not, from a marketing and publicity perspective it is a specular one. We hear people that never gave a damn about either of those companies suddenly having more than one opinion to share. One thing is certain. Here at CineD, one day we would love to meet that person (or the people) who had the inspiration to turn lime into lemonade – those who knew how to turn rivals into partnerships and grow themselves beyond egos and potential bitterness to achieve something that might turn into a “win-win” situation for all. Nikon, the company that came out first with a DSLR camera that could shoot video (the D90) failed to market itself as a pioneer in this field and continued to lag for years when it came to the implementation of video recording features in DSLR and mirrorless cameras. Then, it made a glorious comeback with the incredible and capable Z 9. This camera ticked many filmmakers’ “wish list” boxes but was a bit too big body-wise for some. Nikon’s latest offering, the Z 8, was a good move towards a more compact-sized camera body that still retains those powerful video capabilities but at the expense of having a shorter run time. RED,...
Published By: CineD - Tuesday, 12 March, 2024