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Nikon’s Firmware Update Strategy – Adding New Features with Hardware Limits

During CP+ 2024, our colleagues from Phototrend had the occasion to talk with Mitsuteru Hino-san from Nikon to discuss their latest mirrorless cameras, innovations, and also the company’s strategy regarding firmware updates and adding new features. So, let’s take a closer look at it! After spending a couple of hundred or even thousands of your hard-earned money on a new mirrorless camera, there is one thing that most of us usually never consider: firmware updates and support. Indeed, when it comes to firmware updates, I never expect any camera manufacturer to add features I need at the time of purchase in the future. I get the camera that fits my needs at the time of release, and if I get free additional features in the future via a firmware update, I see it as a bonus. Nikon Z 9 in the CineD studio during our test. Image credit: CineD Mirrorless camera firmware updates Developing and bringing firmware updates to the user obviously costs money to camera manufacturers. Last year, we debated the content creator’s frustration over Sony Alpha mirrorless camera firmware updates. Sony actually announced a $149 firmware update that should be available this month that adds framing guidelines. We even launched a CineD poll on paid firmware updates if you want to learn more about it and vote. On the other hand, Nikon continues to release firmware updates for their mirrorless cameras at a consistent rate, free of charge for the users. Over the years, the company has released...

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Published By: CineD - Tuesday, 5 March, 2024

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