If you think you just fell victim to a clickbait headline, trust me, you haven’t. Indeed, in an official press release, Nikon Corporation announced that they are entering into an agreement to acquire 100% of RED.com, LLC. Surprised? Me too. Please note: this is an evolving story. Make sure to update this article frequently for more details. Lately, RED Digital Cinema has been at the center of a series of plot twists within our industry. Just a few weeks ago, RED announced a partnership with ARRI to develop a custom V-RAPTOR XL camera to use with ARRI DNA glass on the upcoming Tron: Ares movie. Soon after that, they launched the V-RAPTOR [X] – the first cinema camera to feature an 8K Vista Vision sensor with global shutter technology. And now, straight out of the blue, we find out that yellow is taking over red. This may be even more surprising considering that two years ago the two companies were fighting in court over in-camera compressed RAW patents. Now, without any further ado, let’s take a look at Nikon’s press release. This picture was posted by Jarred Land, President of RED, on his social media platforms. Image credit: Jarred Land RED becomes yellow – Nikon to acquire the American company TOKYO – Nikon Corporation (Nikon) hereby announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement...
Published By: CineD - Thursday, 7 March, 2024