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Nikon exhibits at CES 2024: no longer about photography

The 2024 CES show started today in Las Vegas. As I already reported, I did not expect any new product announcements from Nikon. In previous years Nikon had a huge photography presence at the show and the cameras/lenses exhibition always took the central stage – you can see previous reports here: This year Nikon wants to present itself as a “key technology solutions company” – read the latest press release for the details: TOKYO – Nikon Corporation (Nikon) will exhibit at CES 2024, taking place in Las Vegas, Nevada from January 9 to 12. As set forth in Medium-Term Management Plan (FY2022 – 2025), Nikon aims to become a key technology solutions company in a global society where humans and machines co-create seamlessly by 2030. At CES 2024, with the theme of “co-create seamlessly” Nikon will showcase its advanced solutions and products in the two areas of “Quality of Life (QOL)” and “Industry”. Quality of Life (QOL) In the QOL area, the solutions and products of Life & Entertainment and Healthcare Nikon provides will be displayed. At the “Life and Entertainment” section, in addition to touch & try of cutting-edge imaging products such as the flagship full-frame mirrorless camera, the Z 9, along with the Z 8 and the Z f, Nikon will also be showcasing smart telescopes ODYSSEY PRO and ODYSSEY which Nikon and Unistellar SAS, France (CEO: Laurent Marfisi) developed jointly. On top of that, continuing from last year, Nikon will present The Unreal Ride* – a demonstration...

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Published By: Nikonrumors - Tuesday, 9 January, 2024

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