With NAB 2024, one of the biggest stories in the film and video production industry this year might be just about to launch. Since Nikon announced its agreement to acquire RED Digital Cinema just over a month ago, we’ve been left with a host of questions and very few answers. (We got a short statement from RED Digital promising to not change its current products, but that’s about it.)Now, with NAB starting to bring tons of new headlines and tech innovations in the field, it seems likely that this story will almost be forgotten over the next few weeks. But make no mistake, its potential to radically change the film and video industry is still there.Nikon has also just now released a statement announcing that its acquisition of RED Digital Cinema is now complete. Here’s what we know so far.Nikon Has Acquired RED Digital CinemaAs of April 8th, 2024, Nikon Corporate has announced that it has “successfully acquired 100% of the outstanding membership interests of RED.com, LLC (RED),” which in effect gives them 100% control of their ”revolutionary digital cinema cameras and award-winning technologies.”“Welcoming RED, a company that has been at the forefront of innovative technology, to the Nikon family is sure to expand the possibilities of imaging expression, and further delight the market with its innovation. Combining the best of both companies and working together to develop new, distinctive products, is our goal and for the brand to remain the choice for fans of Nikon and RED, and possibly...
Published By: NoFilmSchool - Friday, 12 April, 2024