“Maybe Nikon won’t exit the camera market” is by RC Jenkins: There has been lots of talk lately on “market share.” Part of this is due to the recent article that identified Nikon has having 7.5% mirrorless market share in Japan, likely written by some journalist. Journalists are interesting in how uninteresting they are. They are usually masters in no particular field, except how to get people to read their articles and talk about them. But the talk is on the internet, by the internet, which as I understand it is composed of an exclusive panel of formally educated world-renowned experts in all subjects. So somewhere out there, someone read that “the Canon M50 has 95% market share of APS-C mirrorless cameras where the model ends in 50”. And because they are an expert, they were able to validly extrapolate that “Canon has 95% camera market share!” And then everyone believes this, because this expert on the internet told them what to think, since the underlying facts are always obviously just noise. So here is a bit more internet to read, while you’re listening to Youtube videos play in 4K a few tabs over. First, let’s talk relevant history during the era of Digital ILCs so far. What happened? Easy, peasy, McDeluxe: ~2000, we started seeing the first DSLRs. They were expensive. $thousands. ~2005, we started seeing cheap DSLRs. And social media became popular. ~2010, smartphones & social media were popular, but phones had poor cameras. Entry-level DSLRs surged,...
Published By: Nikonrumors - Monday, 15 March, 2021