LensRentals is among the largest, if not the largest, online rental providers for photography, videography, and lighting equipment in the United States. Unlike many rental houses focusing on cinema and film, LensRentals caters to an extremely broad spectrum of cine, hybrid, and stills gear. Alongside their varied roster, the company also delves into maintenance, repairs, and lab testing, and publishes some interesting insights on its blog. Let’s start with a disclaimer: As large and influential as LensRentals may be, these numbers can’t let us extract definitive conclusions about the market as a whole. LensRentals figures represent rentals only. and in the United States alone. That said – The American market is still the largest, and the nature of rentals leans towards prosumers and professionals. So even if those insights may not gain scientific status they are quite interesting nonetheless. Let’s see what we can learn from them. Let’s take a look at the numbers First, we’ll take a look at LensRentals’ most popular gear of 2023. Though absolute numbers aren’t disclosed the available stats provide some insights on the market share LensRentals is working with. The “Most Popular” is calculated by revenue: Most popular photography and videography gear. Image credit: LensRentals An absolute duopoly: Canon and Sony dominate the field, with not a single resurgence from any other manufacturer. In recent years we’ve seen Blackmagic Design and RED claw their way into the list, but 2023 is as mainstream as it gets. A visible tendency towards motion capture is also...
Published By: CineD - Tuesday, 26 December, 2023