Lensrentals, one of the largest companies in the US for video, audio, and lighting equipment rental and production resources, has announced the acquisition of Borrowlenses, the online supplier for photography and video equipment rentals. The same week Nikon announced the acquisition of RED, Lensrentals made public the acquisition of BorrowLenses. With this action, the company, founded in 2006 and with headquarters in Tennessee, US, expands their customer base and increases their inventory (more than 400,000 copies of 6,000 filmmaking products). Expanding their reach Lensrentals will also boost the used gear program known as Keeper by expanding its inventory. With the slogan ‘If you like it, keep it’, the program allows customers to buy gear they have previously rented at a reduced price. This can be a good time to look for offers since the company could start liquidating excess or redundant equipment. Lensrentals offers more than 400,000 copies of 6,000 filmmaking products. – Source: Lensrentals As a big group of employee-owners, via our Employee Stock Ownership Plan, I think I speak for all employees when I say: we’re collectively delighted and genuinely grateful to strengthen the Lensrentals family with the addition of the BorrowLenses brand, alongside whom we’ve served customers for nearly two decades, while pushing each other to excel. The acquisition will enable us to extend our high-quality rental and production experience to a growing customer base that demands the highest-quality technical equipment a creative needs to produce movies, video and audio, and photographic content without the up-front expenses...
Published By: CineD - Monday, 11 March, 2024