Yomiuri published an interview with Nikon’s executive Muneaki Tokunari (President/CFO/COO/CRO/Executive Officer). Here is the recap by digicame-info: We are now in an age where smartphones and digital cameras can coexist. Global sales of digital cameras have fallen to one-twentieth of their peak. However, domestic companies are doing well. What is going on? As I understand it, the act of taking photos has spread with the spread of smartphones. In the days of film cameras, you had to develop the film, but with digital cameras, that’s not necessary. Nowadays, you can post photos online right away, and there are social networking sites like Instagram and Facebook. I think smartphones have broadened the base. As a result, our high-end models, which are at the top of the camera pyramid, are selling well. Our decision to focus on mid- to high-end models, professional models, and mirrorless cameras in the 2020s has worked better than expected. The Chinese market is a typical example. Sales are high because the wealthy are looking for cameras rather than smartphones. India is also growing. The country has a large population, but there is also a large demand for weddings. It is difficult to capture a decisive moment with a smartphone. Smartphones have taught us the joy of sharing our shooting with the public, and the number of people using them has increased. As a result, interchangeable lens cameras are doing well, including from other companies, compared to compact digital cameras and cameras with non-interchangeable lenses. (Regarding the review...
Published By: Nikonrumors - Sunday, 15 September