New films are being made and released every week, but standing out in an era of endless content is a challenge of its own. Filmmakers typically have a vision for their ideal audience and the best ways to reach them. In the past, moviegoers learned about new releases through theaters, TV commercials, and print magazines. Today, however, most discovery happens on their phones through social media, podcasts, and viral moments that capture attention in an oversaturated digital landscape. This shift presents a crucial challenge for filmmakers and marketing professionals: How do you not only reach the right audience but also expand that reach organically? It’s no longer enough to just announce a film’s release. The real challenge is creating an online phenomenon, turning a movie into a cultural event that audiences actively engage with before and after its release. As an editor with ten years of experience in creative advertising for motion pictures, I’ve worked on campaigns for Barbie, Spider-Man: No Way Home, and Avatar: The Way of Water. Through these projects, I’ve seen firsthand how film marketing has evolved, what works, what doesn’t, and how studios and indie filmmakers alike are adapting to the new digital realities. CREDIT: Skye Studios A Story, A Message, or A Vibe? The primary goal of any film marketing campaign is to announce the arrival of a new movie, and the trailer is often the starting point of this process. In major studio projects, multiple trailer houses compete to pitch concepts, edit different versions,...
Published By: NoFilmSchool - Yesterday