One of the more interesting trends over the last decade is figuring out where Gen Z will take Hollywood in the future. So far, the answer has been "someplace completely different."In a new report from The Hollywood Reporter, Gen Z is basically leaving Hollywood behind, with an adamant focus on content creators and channels that offer short-form entertainment. The report is based on Deloitte‘s 19th annual digital media trends survey. It takes into account the preferences of audiences and this year, Gen Z has broken the mold. The survey revealed that 56% of Gen Zs and 43% of millennials find social media content “more relevant than traditional TV shows and movies.” If that wasn't damning enough, around 50% said they would feel a stronger personal connection to social media creators than to TV personalities or actors.Their reasoning is authenticity. Gen Z believes these creators are more "real" than the things Hollywood is producing, especially with AI coming into play. CREDIT: Deloitte digital media trends surveyNow, Hollywood needs Gen Z to watch things in order to stay in business. We need them to want to go to the movies and we need them to want to watch TV, whether that's streaming or network. The answer to this problem is not as simple as just casting more of these content creators in roles. The survey also found that only 29% of consumers overall would want to watch stuff starring those creators. But 49% of Gen Z would actually want that, so to...
Published By: NoFilmSchool - 4 days ago