Syrp published a food commercial tutorial which was made possible using their motion control gear. A filmmaker Chase Madsen breaks down the whole process of this one-shot project where using Syrp gear created a more affordable motion-controlled rig. Food commercial tutorial from Syrp. Syrp, now part of the Vitec Group, is a camera accessories manufacturer based in New Zealand. It has been on the market for many years now and I think most filmmakers are familiar with their motion control devices. One of the latest additions to their product portfolio is the tiny motion controller Syrp Genie Mini II. It seems Syrp is also doing the promotion right. They recently published an interesting food commercial tutorial that using their products provided a more affordable alternative. Food commercial tutorial – the result. Image credit: Syrp Shooting Food Commercial with Syrp Motion Controllers This video was done for Syrp by a filmmaker Chase Madsen and his team. They broke down the creation of a food commercial from planning through production over to the post-production process. They were inspired by an existing food commercial from Hershey’s, where all the particles came together to create a tasty-looking s’more. The plan was to shoot a similar one-shot commercial using Syrp gear instead of a custom-built and programmed robot, which would be much more expensive. For the product, they chose fluffy pancakes – three of them will come together in a single movement while being poured over with maple syrup. The setup consisted solely of a couple...
Published By: CineD - Tuesday, 15 October, 2019