In a shocking move, Japanese tech giant Nikon recently announced the acquisition of RED Digital Cinema, thus sparking all sorts of reactions within our filmmaking world. As the dust begins to settle, we took some time to objectively analyze the state of technology on both sides of the Pacific Ocean, and draw up a wishlist of features we would like to see implemented in future RED (and Nikon) cameras. By the way, don’t hesitate to let us know your own expectations by answering our latest poll on the topic here. The unexpected announcement seems to have split the world in half. On one side, some are afraid that a traditional company like Nikon can somewhat alter the rebellious, disruptive nature of RED. On the other hand, a team of opponents affirm that this merger can only lead to positive outcomes, tech-wise speaking. To be honest with you, I tend to lean towards the latter group. Having worked with both RED DSMC3 cameras and the Nikon Z 9, I got to know the pros and cons of each system firsthand. Thus, I feel confident saying that the two brands offer different tools for such different jobs that the technologies at their disposal have the potential to come together in a perfect alignment of stars. Following the acquisition, the president of RED, Jarred Land, informally jumped on a spur-of-the-moment conversation with Scott Balkum and Phil Holland (video above). As he puts it in this insightful talk – that you should truly watch...
Published By: CineD - Tuesday, 12 March, 2024