It has only been two days since the announcement of the very promising cinema camera Blackmagic PYXIS 12K. The initially announced price of $4,995 for the US market is now corrected on the manufacturer’s website and shows $6,595, which is a 32% increase caused by the new reciprocal tariffs imposed on imported products in the USA. Initially, Blackmagic Design’s CEO Grant Petty said in the livestream that the camera body (regardless of the selected lens mount) would sell for $4,995. Now, the camera is listed on the US version of the Blackmagic Design website with a new price tag of $6,595 which is a 32% price increase. Many US product prices increased We will, of course, ask Blackmagic Design representatives about the price increase during our interview at NAB. The official statement from Blackmagic Design on the company’s Facebook account says: We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. It’s also worth noting that price increases only affect the US and prices in other countries are currently unchanged. While it was expected beforehand that the Trump administration would announce some new tariffs, nobody knew how high these would end up being and which products and regions would be included. That is why Blackmagic Design only increased the price after the announcement. At the time of writing this article,...
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Published By: CineD - Yesterday
- Last three hours
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