When film and video professionals think about the annual NAB Show in Las Vegas each year as one of the largest and most important expositions of the latest and greatest production technologies, there are many familiar brand names that come to mind.AWS left a major footprint at NAB this year, showcasing how the company is leveraging AI and other cloud technologies to shape the future of the media and entertainment industry. Let’s explore some highlights from the AWS booth this year, which simulated F1 races, live broadcasts, and some truly insane new AI and cloud-based technologies.Highlighted NAB panels featured AWS executives alongside customers, including IMAX, FOX Sports Digital, Sportec Solutions, Tagboard, Cosm, Prime Video, and PBS. The AWS Theater in the West Hall also featured 26 packed sessions with AWS customers and partners, including: Arc XP, Avid, Beamr, Bitmovin, Coactive, Fabric, GeoComply, Hydrolix, IPV, LucidLink, LTIMindtree, Mediacube, the National Hockey League (NHL), New Relic, Orange Logic, Paramount Studios, Presidio, Quickplay, Sinclair, Synamedia, TwelveLabs, Virtusa, Wondery, and more. - YouTube youtu.be AWS at NAB Show 2025With a setup that spilled into the lobby of the West Hall at the Las Vegas Convention Center at the NAB Show this year, AWS put attendees in the driver’s seat, literally, with immersive demos and thoughtful insights into how the company is shaping the future of the industry.The AWS booth itself was filled with new generative AI technologies and live cloud production workflows and tools, including the likes of Amazon Nova, Amazon Bedrock, and AmazonQ,...
Published By: NoFilmSchool - Yesterday