ARRI has introduced a new set of lenses aimed towards a different market sector: Ensō Prime lenses are designed for content creators in the documentary, corporate, and commercial sectors, as well as owner-operators who might just be starting out on their own. ARRI has taken the name Ensō for these Primes in reference to the circular Zen calligraphy symbol, which means simplicity and staying in the moment – something we can only do when we trust that our equipment is reliable. Yet, even when a user wants the flexibility to modify the look of their shots, this can be done quickly using Ensō Vintage Elements, interchangeable optics that attach to the back of the lenses. So let’s have a look! Keeping up with ARRI products, we recently looked at the ARRI Operator Set for ALEXA 35 with Touchdown Baseplate, as well as a Hi-5 SX Single-Axis Wireless Hand Unit. And the products keep on coming! With this new set of lenses, ARRI has established their presence in a new sector of the market. ALEXA 35 with an Ensō 32mm lens. Source: ARRI The lens lineup and design The core set in the Ensō lineup includes six focal lengths (the ones ARRI expects will be used most often) and the Vintage Elements Kit. The full lineup consists of 14 lenses, covering wide-angle options like 10.5mm and 14mm and extending up to 250mm (350/500mm with the Ensō Extenders) for those with more extreme shooting requirements. ARRI highlights the impressive close focus capabilities...
Published By: CineD - 3 days ago