ARRI just introduced an ARRI ALEXA 35 Base Model that has the same exact hardware as the original ALEXA 35 (now called ALEXA 35 Premium Model) but is missing several software features such as open-gate shooting for anamorphic production, ARRIRAW or 120 fps recording. A more affordable version of a Codex Drive, the Codex Compact Drive Express, was also introduced, which can only record ProRes. ARRI cameras have always targeted high-end productions and their pricing structure has reflected that. Their much-lauded ARRI ALEXA 35, which tops our Lab Test results in our Camera Databases for dynamic range and exposure latitude results, was no exception. The camera, which was introduced over 2.5 years ago (can you believe it?), has proved to be extremely popular after its introduction, basically featuring the only “really” new sensor (ALEV 4) in a Super35 ARRI in over 10 years. After a very strong period of preorders after its release from rental houses and production companies alike, ARRI – like many others in the high-end cinema sector – faced a wave of canceled orders when the writers’ and actors’ strikes hit the industry very hard. The sharp decline in production also caused big streamers to cut costs. How to drop the price without dropping the price … After the initial success and the undoubted quality that the ALEXA 35 delivers, ARRI was probably looking for ways to get more units of their arguably most modern camera out of the door. Not an easy task considering ARRI is...
Published By: CineD - 2 days ago