As we covered (or more specifically didn’t cover) at NAB 2024 this year, one of the biggest stories was simply what wasn’t being said by Nikon or RED Digital Cinema about the former’s acquisition of the latter. This news, of Nikon acquiring RED Digital Cinema, has the potential to be the biggest shakeup in the camera industry ever. Yet, so far, we haven’t gotten many details from either company besides a few generic statements reaffirming that nothing should change for either in the immediate future. However, there’s obviously still more to this story to unearth. And while we’re still anxiously awaiting more details about what new cameras might eventually come out of this deal, we’re also quite shocked to learn the cost of the acquisition—while of course quite high for us regular folk—is perhaps lower than one might think for companies of their sizes.Nikon Acquires RED for $85 Million — (@) According to reporting done by PetaPixel, who did a thorough look into the deal, it sounds like the grand total for Nikon’s acquisition of RED Digital Cinema was ¥13,167,000,000, which is roughly equivalent to $85 million USD. These numbers were pulled from Nikon’s 2023-2024 financial filing and show that this prize was for 100% of the company, which of course includes all of RED’s patents and camera development technologies—which would perhaps be the most valuable parts of this deal.There’s Always More to the Story — (@) If you do feel like that $85 million price seems low, it’s admittedly...
Published By: NoFilmSchool - Friday, 10 May, 2024