Phototrend published their interview with Nikon at the 2025 CP+ show. Here is the recap: Market Performance and Strategy: Nikon likely highlighted its focus on high-end mirrorless cameras (e.g., Z6 III, Z8, Z9), continuing its shift from DSLRs to hybrids, as seen in prior years. Emphasis on capturing market share in the full-frame segment, with strong sales for models like the Z8 and Zf, and confidence in the Z6 III’s performance despite being new. Discussion of a stabilizing or growing photography market, potentially noting a 10% increase in global shipments (per CIPA’s 2025 report), driven by demand in regions like China. Product Highlights: Likely showcased the Nikon Z50 II, with its Expeed 7 processor, improved autofocus, and enhanced image quality, as promoted in recent Nikon campaigns. Mention of new optics, such as the Nikkor Z 28-135 mm f/4 PZ, designed for video professionals using Z6 III, Z8, or Z9, reflecting Nikon’s growing cinema focus post-RED acquisition. Possible reference to the collaboration with RED, introducing cinema cameras like V-Raptor (X) and Komodo-X with Z-mount, marking Nikon’s expansion into professional video. Technological Advancements: Discussion of innovations like the Z6 III’s semi-stacked sensor, offering a balance of performance and cost, with high refresh rates for improved autofocus and video capabilities. Continued commitment to expanding the Z-mount lens lineup, potentially nearing or exceeding the goal of 50 lenses by 2025, including versatile zooms and primes like the Nikkor Z 35 mm f/1.2 S. Focus on firmware updates to enhance existing products, a strategy...
Published By: Nikonrumors - Today