Adobe has unveiled significant beta updates to Premiere Pro, After Effects, and Frame.io that aim to speed up post-production and improve creative workflows. These upgrades come just in time for the 2025 Sundance Film Festival, where, according to Adobe, 85% of submissions relied on Adobe Creative Cloud tools, reaffirming the software giant’s dominance in the industry. While these latest updates show that Adobe is working hard to stay ahead of the curve, they also highlight some of the ongoing challenges I’ve experienced as an editor. They’re clearly focused on giving us new, innovative tools—sometimes ones we didn’t even know we needed—but the software’s reliability and steep subscription costs still leave room for frustration. It’s hard not to compare that to more affordable, stable alternatives like DaVinci Resolve, which continue to offer solid functionality without the same headaches. Let’s dive in and take a closer look at what these updates bring to the table. Premiere Pro Search Panel | Source: Adobe Premiere Pro’s AI-powered Media Intelligence and the new Search panel The updates in Premiere Pro (beta) focus heavily on improving efficiency for editors. A standout feature is the Media Intelligence system, which uses AI to automatically tag and identify visuals in your footage. This includes objects, locations, camera angles, and other metadata, allowing editors to quickly find specific clips using natural language. For example, typing “wide shot of a desert landscape” into the new Search panel will instantly surface relevant results. This feature eliminates the need for hours of manual scrubbing through footage, which...
Published By: CineD - Today